PIEARM™ - Digital Marketing Strategy from M16 Marketing (2023)

8 Tactics to Support Your Digital Marketing Strategy

A well-devised digital marketing strategy will help you…

  • Keep your business ahead of the digital marketing trends
  • Discover new ways to improve your content marketing efforts and analytics.
  • Get ahead of your competitors and stay there.

Below are eight digital marketing strategies which have been tested by top companies in various industries.

1. Content marketing

Content marketing is a type of digital marketing that focuses on creating and sharing valuable content to attract, acquire, and engage a clearly defined audience. It has the power to increase your SEO, build trust with your customers and generate leads. In order to be effective, it’s important to not just create any old content, you have to create relevant content that meets the needs of your target audience.

Here are some tips for creating an effective content marketing strategy:

– Create buyer personas

– Define what success looks like

– Define a distribution strategy

– Build a promotional plan

As far as tools go, you can use Google Analytics for analytics data, Google Keyword Planner for keyword research, Hubspot for workflow, and video creation tools like Animoto or GoAnimate if you want to get creative.

2. Search engine optimization (SEO)

Search engine optimization is an integral part of online marketing. It’s a key component for gaining visibility in search engines, especially for local businesses. Many local businesses struggle to get their website ranking high on search engines, but the good news is that the process for local SEO isn’t all that different from regular SEO.

You still need to include keywords and phrases in your site’s content, and you still need to build links back to your site from other websites, with one important difference: You want those keywords and links to be very specific and targeted toward your geographic location.

If you have a brick-and-mortar store in Los Angeles, you don’t just want to rank on Google. You also want your business name and website address to appear when someone searches “wealth management near me” or “wealth management Atlanta.”

3. Paid social media advertising

Paid social media advertising is an excellent option for businesses that are trying to reach their customers. Social media advertising allows you to target your ads toward people who have already indicated an interest in your products or services. For example, if you are a company that sells backpacks, you can choose to target people who have recently purchased competing brands of backpacks.

Social media advertising also allows you to reach your customers in a less intrusive way than other forms of advertising. Since social media users spend a lot of time browsing their feeds, they’re more likely to be receptive to seeing ads than other forms of online marketing.

4. Pay-per-click advertising (PPC)

PPC is a great way to get traffic to your website immediately. With pay-per-click advertising, you only pay for results, which means every time someone clicks on one of your ads, you pay for it. This can be expensive if you don’t know what you’re doing. However, if used correctly, the ROI of PPC can be very high because your ads are getting in front of people who are already looking for what you have to offer.

You can use PPC to advertise on social media platforms or with Google Ads and Bing Ads. You can target people through demographics such as age and location or through specific interests such as what they like to buy and where they like to shop.

5. Email marketing

After you’ve collected email addresses from your customers, you can use them to communicate directly with your customer base. By sending personalized messages to customers at regular intervals, you can keep the relationship between your business and its customers strong over time.

You can also use email to cross-sell products and services that are similar or complementary to what the customer has purchased in the past. Just make sure that any emails sent out contain a clear call to action and link back to your website so that customers will have every opportunity to explore other products offered by your company.

Email marketing can be used for many different purposes. You might use it too…

– Keep customers informed of new products, services, or special offers

– Attract new customers by offering incentives for signing up for a mailing list

– Retain existing customers through coupons or discounts on future purchases

– Recover lost customers via an abandoned cart reminder

6. Social Media Marketing

For any business, social media marketing is an integral part of the marketing strategy. It helps you connect with your customers in a very personal way. With more than 2 billion users on social media, it can be one of the most effective channels for small businesses to reach their target audience and stay connected with them. Social media marketing can help you:

– Grow your brand’s awareness

– Reach new customers

– Engage with existing customers

– Increase traffic to your website

– Generate leads

– Improve customer service

7. Mobile marketing (SMS)

As a consumer, you’ve likely received text message marketing from almost any company that does business with you. You might have even opted in for restaurant notifications about your order status or texts when your package is on its way. This style of mobile marketing is so prevalent that it’s difficult to imagine a world without it because of how convenient and beneficial it can be for consumers.

As a marketer, though, you may not be taking advantage of SMS as much as you should be. In fact, you may not even be thinking about it at all! The truth is SMS is the most powerful mobile marketing channel available today. If used correctly, it can bring more ROI than anything else in the industry right now.

8. Consulting or training services

If you are a digital marketing consultant, consider offering your services to other small businesses. Many small business owners may be intimidated to use digital marketing tools like social media and email marketing because they think it’s too difficult or complicated. They might be more willing to pay for your support if they can get it on an ongoing basis rather than just as a one-time project.

If you’re not ready for that type of commitment yet, consider providing training services instead. You can train employees at other companies so they can use these tools themselves (and tell their managers) or provide training to interns or entry-level employees in your own company, so they have the skills they need when they move up in the organization later on! This way, everyone wins: you build rapport with potential clients while still being able to keep doing what you love most: digital marketing!

An effective digital marketing strategy can help grow your business. While this may seem obvious, there are many reasons why small businesses decide to forego marketing in the first place. Some business owners feel that they don’t have the time or resources to invest in marketing; others may feel that they’re too small a business to need it or even that they get enough customers through word of mouth.

Digital marketing is a long-term strategy, and it might not provide immediate short-term results. It also requires an investment of both time and money. However, over time and with commitment, digital marketing is an effective way to reach potential customers online, and when used strategically and creatively, it can make all the difference between a thriving business and one that fails.


What are the 4 types of marketing strategies? ›

4 Types Of Marketing Plans And Strategies
  • Market Penetration Strategy.
  • Market Development Strategy.
  • Product Development Strategy.
  • Diversification Strategy.
6 May 2020

How do you prepare a questionnaire for digital marketing? ›

Questions to acquire marketing and branding information
  1. What's your definition of success for this project?
  2. Who is your target audience?
  3. What aspects of digital marketing do you want to focus on?
  4. What marketing metrics do you currently track?
  5. Have you worked with a digital marketing company in the past?
10 May 2022

What is the best digital marketing strategy you are using? ›

5 Most Effective Digital Marketing Techniques
  • Paid Search Advertising. This could be anything from media buys to display ads. ...
  • Email Marketing. Email marketing is still considered one of the most powerful advertising media on the Internet. ...
  • Search Engine Optimization (SEO) ...
  • Social Media Marketing. ...
  • Video Marketing.

What is digital marketing strategy explain with example? ›

A digital marketing strategy is a set of planned actions performed online to reach specific business goals. In simple terms, this means performing consistent actions at the right time via the most suitable online channels to increase revenue and improve relationships with your audience.

What is the most successful marketing strategy? ›

If you are looking for the overall most effective marketing strategy for small business, content marketing is the winner. Content marketing encompasses blogs, videos, social media posts, podcasts, webinars, and more – basically, any type of content you can distribute online falls into this category.

What are 6 main points of marketing strategy? ›

The building blocks of an effective marketing strategy include the 6 P's of marketing: product, price, place, promotion, people, and presentation. The effective integration of the 6 P's of marketing can serve as the foundation for an effective growth strategy.

How do I clear my digital marketing interview? ›

To prepare for your digital marketing interview, you will need to:
  1. Ensure you understand role and requirements of the job.
  2. Explain the value you can bring as a Digital Marketer.
  3. Study the company's brand and digital marketing strategy.
  4. Brainstorm suggestions to improve the company's current digital marketing campaigns.

What kind of questions are asked in digital marketing interview? ›

Digital Marketing Interview Questions
  • Briefly explain Digital Marketing. ...
  • What are the types of Digital Marketing in the industry? ...
  • Why has Digital Marketing grown to be this huge compared to offline marketing? ...
  • Differentiate between direct marketing and branding? ...
  • List a few Digital Marketing trends for 2021-22?
18 Oct 2022

What are the main 4 types of survey questionnaires? ›

4 Classes of Survey Questions
  • Open-Ended. If you could individually interview each survey respondent, you'd probably ask a lot of open-ended questions. ...
  • Closed-Ended (Static) ...
  • Closed-Ended (Dynamic) ...
  • Task/Activity Based.
5 Sept 2018

What digital marketing strategies will be the most effective in 2022? ›

Here are five digital marketing strategies to help you make the most of 2022.
  • Treat your first-party data like gold. ...
  • Use machine learning for paid media. ...
  • Focus on personalization. ...
  • Prioritize customer privacy. ...
  • Command attention with TikTok and Reels.
4 Feb 2022

Which digital marketing is best for beginners? ›

Strategies for Beginners in Digital Marketing
  • Get on-the-job experience. Once you've decided on an initial focus area, put yourself out there. ...
  • Learn as much as you can. ...
  • 2) Search Engine Marketing (SEM): ...
  • 3) Email Marketing: ...
  • 6) Content Marketing. ...
  • 7) Social Media Marketing.

What are 3 benefits of digital marketing strategies? ›

Top Advantages of Digital Marketing
  • Global Reach. Traditional marketing is restricted by geography and creating an international marketing campaign can be hard, expensive, as well as labor-intensive. ...
  • Local Reach. ...
  • Lower Cost. ...
  • Easy to Learn. ...
  • Effective Targeting. ...
  • Multiple Strategies. ...
  • Multiple Content Types. ...
  • Increased Engagement.
18 Oct 2022

What are the 4 types of digital marketing? ›

Digital marketing can be broadly broken into 8 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics and Affiliate Marketing .

How do you create a digital marketing strategy for beginners? ›

How to create a digital marketing strategy in 10 steps
  1. Step 1: Create a customer persona. ...
  2. Step 2: Identify your goals and tools. ...
  3. Step 3: Focus on blogging. ...
  4. Step 4: Evaluate existing digital marketing channels. ...
  5. Step 5: Automate marketing. ...
  6. Step 6: Nail mobile optimization. ...
  7. Step 7: Make it easy for customers to reach you.
6 Sept 2022

What is digital marketing easy answer? ›

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

What is the most effective marketing strategy Why? ›

The most effective marketing strategies are those that are targeted toward a specific audience, focused on key benefits based on the audience's point of view and interests, and delivered at an appropriate time – when the audience is most likely to be attentive to and interested in the message being delivered.

What is the most important factor in successful marketing? ›


Understanding your ideal customer is critical if you want their business. You need to understand their pain points, wants, and needs and be able to address those needs in your marketing efforts. Narrowly defining your customer is the most important thing as you look at growing your business.

What are the four 4 key marketing principles strategies? ›

The 4 basic marketing principles are product, price, place and promotion.

What are the 5 of most powerful marketing tips? ›

5 Most Powerful Marketing Strategies That You Should Steal in...
  • Set a Goal and a Budget. ...
  • Leverage Influencer Marketing. ...
  • Focus On a Single Social Channel. ...
  • Leverage Email Marketing. ...
  • Focus On SEO and Content Marketing.
2 Feb 2022

Is digital marketing job stressful? ›

Working in digital marketing can be incredibly stressful, so you need to think about how to remove or reduce the parts that don't spark joy. Whether it's fine-tailoring processes or learning to let go and delegate, whatever works best for you, just be sure to stick with it.

Is digital marketing job difficult? ›

It may require a bit of investment, and always requires a deep knowledge of how to pair medium and message. These are just three of the most challenging areas within digital marketing today—tomorrow, they will no doubt be different.

How can I introduce myself in digital marketing interview? ›

For instance, by saying “My digital marketing skills are best showcased by an email marketing campaign I recently led, which increased our conversion rate by 10%” you demonstrate your leadership skills, as well as your ability to drive positive results.

How do you pass a marketing interview? ›

Read on to find out how you can make a great impression in an in-person or video interview and land your next marketing job.
  1. Be a STAR. ...
  2. Prepare the counter. ...
  3. Check all channels. ...
  4. Do your research. ...
  5. Back it up. ...
  6. Know your interviewers. ...
  7. Follow up. ...
  8. Don't bad mouth previous employers.

What is the most difficult question in marketing? ›

How Would You Market Product/Service “X” This is an increasingly common question asked of marketers during interviews. You may be asked about a product the company currently sells or an imaginary product to market. The point of the question is to see how you approach the creation of a marketing campaign.

What are the 2 types of surveys? ›

Surveys can be divided into two broad categories: the questionnaire and the interview. Questionnaires are usually paper-and-pencil instruments that the respondent completes. Interviews are completed by the interviewer based on the respondent says.

Which survey type is best? ›

Online surveys are one of the most effective surveying methods. They can be used by anyone for just about anything, and are easily customized for a particular audience. There are many types of online surveys.

What is the most popular type of survey? ›

Of all the different types of surveys, the customer satisfaction survey is probably the most widely used.

Why do we need a digital marketing strategy in 2022? ›

Several reasons exist why you need a digital advertising strategy. These include; creating awareness, being abreast with new technologies, optimizing your business, competing with your competitors, personalization, and to explore multimedia options, among others.

Why is digital marketing strategy important in 2022? ›

The importance of digital marketing is that you can easily track and monitor your campaigns. When you invest time and money into your campaigns, you want to know that they are working. Digital marketing makes it easy for you to track your campaigns, which allows you to adapt and drive better results.

How would you prepare your digital marketing strategy for 2022? ›

How to Prepare Your Digital Marketing Strategy for 2022
  1. Diversify Your Content Marketing Strategy. The first thing every business owner needs to think about is their content marketing strategy. ...
  2. Optimize for Voice Search. ...
  3. Host More Live Events. ...
  4. Prioritize Personalization. ...
  5. Showcase Plenty of Social Proof. ...
  6. Final Thoughts.
27 Sept 2021

Can I start digital marketing with no experience? ›

No prior experience is required but you will need to build a strong awareness of digital marketing. This role would suit a candidates with an internship, placement year or post academic experience…

Can I study digital marketing at home? ›

If you search “Can I learn digital marketing online?” or “Can I learn digital marketing on my own?” on Google, the quick answer is yes. There will be sites trying to sell you their courses. But the truth is, no matter how many courses you take, getting hands-on practice will always be a different experience.

Why is digital marketing most effective? ›

There are a few major benefits of digital marketing: You can focus your efforts on only the prospects most likely to purchase your product or service. It's more cost-effective than outbound marketing methods. Digital marketing evens the playing field within your industry and allows you to compete with bigger brands.

What is the main objective of digital marketing? ›

Increasing revenue and generating profits is the most important objective for all Digital Marketers. This can be done by combining SEO efforts and PPC Ads which helps in identifying and attracting potential clients.

Why digital strategy is important? ›

Digital strategy focuses on using technology to improve business performance, whether that means creating new products or reimagining current processes. It specifies the direction an organization will take to create new competitive advantages with technology, as well as the tactics it will use to achieve these changes.

What are the 3 main types of digital ads? ›

In short, there are only a few types of digital display advertising you can create. Those types of display ads are: Static, flash, and video. Most display ads are composed of an image with text, including a call to action. The most used types of digital display advertising are formatted according to very simple rules.

What are 7 marketing types? ›

The 7 Ps of Marketing

These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.

What are the 4 elements for a successful digital marketing plan? ›

The 4 elements of digital marketing include 1) market research, 2) website development, 3) online advertising, and 4) social media marketing. Each of these elements is important in its own right and should be carefully considered to create a successful digital marketing plan.

What is an example of a digital first strategy? ›

Digital-first companies focus on delivering their service through digital mediums. MuleSoft is an excellent example of a digital-first company, as they have developed an integrated platform that allows customers to manage their business processes in one place.

Is digital marketing good for beginners? ›

There are several benefits to Digital Marketing for beginners. First, it is an essential skill. As a beginner, you should learn the basic tools. Then, you can move on to mastering more advanced skills.

What is digital marketing strategy with example? ›

A digital marketing strategy is a plan to reach specific goals through your business's digital marketing channels. It can include goals for both paid and organic media, and any of the digital platforms available to you, such as social media channels, web pages, content assets, or paid ads.

What's an example of digital marketing? ›

Examples of digital marketing include: Social Media Marketing (SMM) Search Engine Optimisation (SEO) Search Engine Marketing (SEM)

What are the 5 main marketing strategies? ›

The 5 P's of marketing are part of what is often referred to as a “marketing mix”. A marketing mix is the actions brands take to market their products and services by using a specific framework with the five biggest components of successful marketing: product, place, price, promotion, and people.

What are the basic 4Ps of marketing? ›

The 4Ps of marketing is a model for enhancing the components of your "marketing mix" – the way in which you take a new product or service to market. It helps you to define your marketing options in terms of price, product, promotion, and place so that your offering meets a specific customer need or demand.

What are the 4 C's of marketing? ›

The 4Cs for marketing communications: Clarity; Credibility; Consistency and Competitiveness. What is it? The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book 'Foundations of Marketing' (2009).

What is the best marketing strategy in 2022? ›

Top 10 Marketing Tips for 2022
  • Look for Opportunities to Diversify. ...
  • Embrace Paid Social. ...
  • Focus On Your Existing Content. ...
  • Nurture Brand Advocates. ...
  • Constantly Optimize User Experience. ...
  • Connect Online and Offline Strategies. ...
  • Prioritize Authenticity. ...
  • Create a Memorable Message.
17 Feb 2022

How can I improve my marketing strategy? ›

15 Suggestions to Improve Your Marketing Operations from Leaders
  1. Establish a cross-department workflow. ...
  2. Work with your audience in mind. ...
  3. Know your customers. ...
  4. Align all consumer insights. ...
  5. Establish your key marketing metrics. ...
  6. Prioritize content development. ...
  7. Stay on brand. ...
  8. Focus on the ROI of your campaigns.
1 Jun 2022

What is your marketing strategy 2022? ›

Another important marketing strategy is building a community which gives your brand or business more authority. By creating a community online, you build brand awareness by building relationships with your customers not to mention people in your industry too and you generate more leads.

Why is marketing so important? ›

The importance of marketing for your business is that it makes the customers aware of your products or services, engages them, and helps them make the buying decision. Furthermore, a marketing plan, a part of your business plan helps in creating and maintaining demand, relevance, reputation, competition, etc.

Which of the 4 P of marketing is most important? ›

Price: The Most Important P in the Marketing Mix.

What are the 3 ingredients of digital marketing? ›

At its highest level, digital marketing has three main components: Lead Generation, Lead Capturing, and Lead Nurturing.

What is the marketing skill? ›

This means being able to identify customers' problems, sometimes before they do, and find a way of addressing those needs and problems through the products and services that you provide. This requires use of two skill areas: communication skills and analytical skills.

Who is the father of modern marketing? ›

Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler's book Marketing Management is the most widely used textbook in marketing around the world. This is his story – How a Ph.

What are the 7 core principles of marketing? ›

It's called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

What are the 7 types of marketing? ›

The 7 Ps of Marketing

These seven are: product, price, promotion, place, packaging, positioning and people. As products, markets, customers and needs change rapidly, you must continually revisit these seven Ps to make sure you're on track and achieving the maximum results possible for you in today's marketplace.

What is a good marketing goal? ›

A marketing goal is a specific and measurable objective that helps you meet your broader business goals. It can be anything from generating high-quality leads and raising brand awareness to increasing customer value and improving your referral rate.

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